Many times selling a luxury home becomes a long and tiring process. Although the house is located in a residential or neighborhood with high demand may not seem attractive to any buyer and lengthen their time of sale or rental we buy home. That is why it is important to have the advice of a professional to help us improve all those details that can reduce times and even increase the value of the property. Although these tricks can be applied to any type of housing it makes more sense in luxury homes or high standing where it is easier to recover the investment.
In Promora we have been working in the best real estate areas of Madrid for more than 30 years. We have successfully closed hundreds of operations and therefore we know better than anyone what the buyers of an exclusive house are looking for. Below we summarize our extensive experience in these 9 tips.
Promora’s advice to sell or rent your home
- We only have one opportunity to generate a good “first impression”. It is proven that, during the first sixty seconds of visit, the brain forms an idea of what the rest of the house will be like and therefore affects the rest of the route: flowers at the entrance, a well-lit hall or an air freshener soft, they prepare us positively for the journey that will begin.
- The house should be taught by a professional and not by the owners. These put an emotional emphasis that is often harmful to the sale by not knowing what each potential buyer is looking for. For example, an owner who insists that the house has already been too big for him, his wife and daughter, when the visitors are also a couple with only one daughter. Or describe in detail all your alarm systems, can transmit insecurity.
In a first visit you do not have to entertain yourself in the details of the facilities. If there is a second or third visit, it will be time to tell us these details because they have shown a real interest and the details are more important. The first visit is a visit of sensations in which the rhythm of the visit is very important.
- If the commercial is good, you will know what the client is looking for and will emphasize what supports the sale and will omit the details that “do not add up”. For example, if the client looks for a house that is not very large and the house exceeds a bit the exact size you want, the commercial will highlight that it is an easy to clean house with a comfortable layout and will avoid saying how big the house is.
- Cleaning, painting, and ventilation play an important role in the presentation of the house. For example, clear all cabinets to make them look bigger.
- Everything must work and look good. If something is broken, such as doors, windows, blinds, taps or even the doorbell, it is best to fix it before receiving visitors. Many times it does not cost much to fix it and it helps to create in the buyer a positive perception of the house. In addition, these small expenses are easy to recover improving the term and conditions of sale.
- A good decoration, neutral and far from personal tastes, helps a lot in the visits. The opening of spaces, providing light, unifying materials and rationalizing distribution is the main pillars of Home Staging, a decorative technique that seeks to improve a house to sell or rent at the highest price and in the shortest time.
- People seek a lot of light; if there are dark areas we must analyze how to solve each problem. Sometimes the solution is very simple. You only need to change the paint or add artificial light.
- Any detail is important. For example, well-folded towels in the sink, a basket of fruits in the kitchen, a blanket in the armchair of the television, or the aroma of coffee help to see your home as a home and not just as a property for sale.
- A professional can detect the most obvious commercial errors in a short time. So be humble and accept their ideas. A real estate agent is also interested in selling or renting the house as quickly as possible and at the highest possible price. Let yourself be advised.