Are you wondering how to get followers on Facebook ? We are already getting used to the constant changes in Facebook’s algorithm , which according to the company, seek to offer a better user experience by providing more relevant content. In addition, it promotes an appropriate balance between notifications from friends, companies, public figures and professional organizations; but that significantly affect the organic reach of the brands male comments.
But, if you are sharing good content, why not increase the number of your followers on Facebook? In this article you will find 9 tips that will help you grow your audience on Facebook both organically and through your advertising ads.
How to get followers on Facebook: 9 tips to do it successfully
To grow your fan base on Facebook, you first need to make your page and posts as visible as possible on your online and offline communication channels . No one will be able to connect with you on Facebook if they don’t know you exist.
So, let’s see how to get more visibility , increase organic traffic and know how to get followers on Facebook . Grab a pen and paper to write down all the tips:
- Add a “Like” button to your website
Generally, people who visit your website are more likely to become fans of your Facebook page. Therefore, including a “Like” button is the easiest way to connect with them and get them to follow you without having to leave your website, it is a simple way to increase the number of followers on Facebook.
To configure this button follow the following steps:
Click this link: Like Button for the Web .
Enter the URL address of your website.
Click “Get Code.” Copy the code and place it in the most appropriate place on your site.
You can also include the “Like” button on your thank-you pages after someone subscribes to your blog, fills out a form, or makes a purchase. Those visitors who have interacted with your business are more likely to want to do so through Facebook.
- Include your Facebook page in your bio
If you publish content on other websites, include your Facebook page in your author bio .
Doing this will help you gain greater visibility for your website and, consequently, increase the number of followers on Facebook.
- Connect your profiles with your Facebook page
In your personal profiles you can directly link your Facebook page in your workplace settings, as follows:
Go to the information panel of your Facebook profile.
Select the “Work and academic information” tab .
Click “Add a workplace.”
Select your Facebook page in the “Company” field and check the “I currently work here” box.
Make sure the visibility is set to “Public” and click “Save Changes.”
An additional advantage of doing this is that when you write a comment on a site that uses the Facebook commenting platform, your page will also be linked within that comment, which will allow you to obtain greater visibility, positively impacting the increase in your followers. on Facebook.
- Provide a link at the bottom of your signatures
Including your Facebook page in your email signature along with your website address is a good way to increase the level of reach and visibility of your company.
Anyone who finds the content of your messages useful and interesting will be encouraged to click on your signature link or go to your Facebook profile to expand their information about your business and connect with you that way.
- Create Value
Value creation comes into play when you publish and share good content that is of interest to your fans. If you have clearly identified who your buyer persona is and what their needs are, you will be able to have an idea of the type of content you should publish.
Another idea is to regularly review your News Feed in order to determine which posts get the highest number of clicks, comments or interactions. This observation will allow you to capture new topics for the development of future publications.
- Focus on the right audience
Facebook Ads allow you to target a specific audience that you want to convert into followers of your Facebook Page.
With the “Custom Audiences” option, you can target your ads to people who have already shown interest in your business or product. You can also use Ads Manager to promote your page updates , link to your website, and target your target audience. These types of ads include a “Like” button that prospects can click to achieve the goal of increasing the number of followers on Facebook.